mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Hold or twist? The music industry’s innovation dilemma
State of the independent music economy: Fragmentation AND consolidation
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
Beyond the obvious: Building future-focused strategy
Songwriters take the stage A new playbook for a new era
Music creator economy: recalibration
Q2 2024 music market metrics: bifurcation is here
The power of audio: Reflections on the Radio Academy Festival
Why X marks the spot for ITV
Leveraging anime A nuanced scene not a genre
Music publishing forecasts: strong growth and more to come
The frequency factor - when daily just isn’t enough
Creators as IP A 'personal brand' is an investment opportunity
Music isn’t getting worse, genre is
Mainstream is the new niche
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
Meta pushes for “free speech” as TikTok falls short: a dramatic cultural shift for social
From feeds to events: How content creators are reshaping TV strategy
