mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Re-creating the creator economy
Music and AI Beyond the hype cycle
Why Max is the one to watch in 2023
BlackPink, superfans and the video game threat to social video and streaming TV
The great monetisation reset
The attention recession meets the economic recession
Can subscriptions keep the lights on for social?
Bifurcation theory How today’s music business will become two
MIDiA music forecasts: the new era of growth
How to future-proof video entertainment
How (and why) Billie Eilish won Glastonbury
Finding the third way for video monetisation
Churn in the era of dynamic retention
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
It is time for video to seize the emerging monetisation opportunities of streaming TV
Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A
Why Spotify’s TAM is only part of the story
Disney versus Netflix – a tale of two contrasting commissioning strategies
