mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why investing in IRL entertainment is so important for Disney’s streaming future
Why the video industry should embrace interactive gaming worlds
MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video
Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV
Will the recession change Big Tech’s view on entertainment?
Artists – take our survey and get a free MIDiA report
Who asked for AI? Why its future is more boring than you think
The coming long-tail cull
Reddit’s IPO is a nail in the coffin for the centralised internet
Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?
Why Amazon Music is primed for success
Beyond the obvious Building future-focused strategy
Why managing Disney’s streaming transition requires leadership in depth
The music industry needs a new format
Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV
Community and influencers are poised to lead a video monetisation revolution
TikTok Music could change the game
Label executives: take this survey and receive a free MIDiA report
