mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What the launch of the “Hulu for sports” platform means for Disney and for sports TV
'BBL Drizzy’ The eye of the storm for generative music AI
Why Channel 4 is the canary in the digital ad mine
Artificial 'intelligence' is the new smartphone (for better and for worse)
Re-creating the creator economy
Music fandom’s problem is TV’s opportunity
Why increased ad-based engagement is hampering Netflix’s revenue growth
Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
Why the era of spatial computing will need its entertainment moment
Bundling 2.0 Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity
Recorded music market 2022 | Reality bites
Predicting what happens next in video….
Skydance is seeking to become of Paramount importance for streaming
Xbox’s Games Showcase points to a reckoning for game subscriptions
Music creators and independent labels – have your voice heard!
Filling music streaming’s Disney+-shaped hole
Squid Game: The Challenge - successfully spinning new content from existing IP
State of the independent music economy Fragmentation and consolidation
