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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Tribes are the future of fandom (and that may or may not be a good thing)
Reality check: NFTs are still niche, but they do have mainstream potential
Why UK Christmas number ones are the current charity of choice
Out with viral, in with niche: TikTok’s impact on music changes form
Why Netflix has decided to play the ratings game
Can music rights expand to drive the new music creator economy?
Entertainment fandom Monetise fandom, not attention
Why Bored Ape and other NFTs need music (not just the other way around)
The oncoming fandom crisis
Splice
Adele’s success will be best measured in cultural impact – not sales
Is live-stream composition the new formula for a hit album?
Squid Game versus Bond: how streaming is redefining mainstream success
The D2C challenge of engaging the silver streamers
Redefining global sounds through local cultures – the role of homegrown services in emerging markets
Games subscriptions Early market leaders and consumer profiles emerge
Music creator tools forecast Moving towards a hybrid future
Music Product Strategy Re-boot Time to Monetise Fandom, Not Access
