kpop
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI and the future of music The future is already here
Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’
How Apple’s commission is reconfiguring Spotify’s audiobook strategy
HYBE’s new strategy is a blueprint for more than BTS
Year of change Themes that will shape entertainment in 2023
DSP user profiles Small is beautiful
Closing the background gap Focused versus background audio listening
A field of all levels Strategizing music’s attention economy
Scenes A new lens for music marketing
Fandom drivers From fan psychology to NFT demand
Quick take: Spotify to connect artists and fans on a Roblox island
2023 MIDiA predictions Pivot point
The future of music The rise of a counterculture industry
Netflix versus AMC – a tale of two fandoms
Culture booms creatively when under constraint The rise of house music
Beyoncé raises the question: what does commercial success mean in 2022?
Streaming’s next growth phase The necessity of differentiation
The video attention reboot How video is being impacted by the attention recession