independent artists
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why the AI boom will boost non-Western markets
Music in podcasts: Engaging superfans with a new album campaign strategy
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem
How touring pits artists against their own fans
Why the music industry needs to learn to live with AI
Embrace, enhance or hinder: What will AI do for you, the creator?
How a US TikTok ban could accelerate the rise of the Global South
Bifurcation theory How today’s music business will become two
The fandom eclipse How fan content is competing with IP
Built for the split: how Create Music Group is positioning itself for a bifurcated industry
Forget TikTok trends; the scene is TikTok itself
Bifurcation theory | How today’s music business will become two
Analogue revival A cultural pendulum swing
Music merchandise demand Who, what, and where
The other side of the UGC coin: fans as part of the creative process
The ghost of the 2000s lingers over the catalogue acquisition market
Recorded music market 2022 Reality bites
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
