independent artists
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The tap water music industry needs to become a bottled one
The music industry obsesses over artist performance statistics – where are label performance statistics?
Future of the music creator economy Tipping point
Why the AI boom will boost non-Western markets
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem
Why the music industry needs to learn to live with AI
Music in podcasts: Engaging superfans with a new album campaign strategy
How a US TikTok ban could accelerate the rise of the Global South
Built for the split: how Create Music Group is positioning itself for a bifurcated industry
The other side of the UGC coin: fans as part of the creative process
Bifurcation theory How today’s music business will become two
How touring pits artists against their own fans
Embrace, enhance or hinder: What will AI do for you, the creator?
The fandom eclipse How fan content is competing with IP
Forget TikTok trends; the scene is TikTok itself
Bifurcation theory | How today’s music business will become two
