gaming
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
State of the music video economy Balancing act
The fandom eclipse How fan content is competing with IP
Why 'Global South' is a limiting label for the music industry
Why ignoring creator wellbeing is a financial risk for the creator economy
UK media consumption Q4 2024 A mature market with niche growth prospects
Why legacy media should use creators as curators and content providers
From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance
Why predictions matter – and MIDiA’s take on 2026
Games-video crossovers are coming of age
Video streamers batten down the hatches, the social subscription revolution is coming
A model for a new music streaming industry
The state of the attention economy: why don’t fan-first platforms work?
The case for shorter games
Are console platforms about to push smartphone-style subscription plans?
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
Music is losing a generation of young men
What traditional media can learn from sports fandom’s bifurcation moment
Activision pushed Xbox to growth in an otherwise flat Q3
