gaming
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Amazon winding down New World may signal the end of Western-developed MMORPGs
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
From fans to superfans What’s missing from the games industry
Roblox, social media, and the future of AI integration
The coming sports monetisation revolution
More than hype: Why gamers cannot wait for GTA VI
The winning formula for Grand Theft Auto VI: Games pricing strategy
Gen AI music platforms are niche among consumers — is being *too* easy the problem?
The case for flexibility: What the Switch 2’s success signals for other handhelds
Netflix ramps up games spending: A strategic bet on the future of streaming
The Gen Zalpha reset Rewiring entertainment for the next generation
The hunt for tomorrow’s platform Are games the next generation of social?
Why Spotify’s podcast exclusivity era is coming to an end
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
Disney Dreamlight Valley Laying the foundations for interactive fan worlds
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
What indie book publishers can gain from audiobooks
A fifth of gamers love couch co-op, so where are all the games?
