gaming
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Attention versus fandom Maximising the value of video engagement
The coming long-tail cull
Social versus sponsorship: brand building in 2026
How Crunchyroll became a driver of anime’s fandom and scenes
The three challenges YouTube must overcome to become TV
Activision pushed Xbox to growth in an otherwise flat Q3
Leveraging anime A nuanced scene not a genre
The state of the attention economy: why don’t fan-first platforms work?
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
What it takes to make a music streaming subscriber switch services