gaming
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The case for shorter games
The state of the attention economy: why don’t fan-first platforms work?
Activision pushed Xbox to growth in an otherwise flat Q3
Social came for music streaming’s lunch – now is the time for streaming to bite back
Leveraging anime A nuanced scene not a genre
How Crunchyroll became a driver of anime’s fandom and scenes
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
The single-player opportunity Course correcting from a red to blue ocean
Why HYBE expanding into China is a bigger deal than you think
TikTok’s PineDrama points to social media’s anti-social trajectory
SwanDive An Immersive video subscription service optimised for the Apple Vision Pro
Nintendo’s music app underlines its cross-entertainment future
From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance
How PlayStation broke its hardware and active user records in Q4
Focusing too much on Xbox's hardware decline misses the point
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
All eyes, no ears Why virality is not building fandom
Games-video crossovers are coming of age
