gaming

YouTube Gets Tough On Content Creators

Tim Mulligan

14 Apr 2015

disruption ecosystem Online video

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners- that are scheduled to come out later on this year.

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The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin

7 May 2015

Freemium subscription trials user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry averages to benchmark against for freemium apps ...

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Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Karol Severin

12 Mar 2015

Streaming UK Sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had their audiences protected in the safe confines of dedicated devices and direct competition was thin on the ground.

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Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

3 Mar 2015

Subscriptions Streaming music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

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Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

15 Jan 2015

Subscriptions Paid Content apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices.

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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

superfan consumer behavior Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

Amazon exclusive content jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses from celebrity fans across the globe.

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

12 Feb 2015

consumer behavior Consumer behaviour Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.

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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

5 Mar 2015

YouTube 10th anniversary viral stars traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format. Ten years on, YouTube’s channel hierarchy is emerging not just as the key navigation interface but also the foundation of a new content creat...

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US Music Consumer Deep Dive
The Growing Impact Of Free

Tim Mulligan

7 Jan 2015

Music consumers Streaming Music downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models and in turn are helping change the revenue landscape.

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

18 Dec 2014

consumer behavior Consumer behaviour Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

15 Jan 2015

Music Products Innovation Fandom

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.

Holiday Gifting: Music's Gifting Digital Double Whammy

Mark Mulligan

17 Dec 2014

Music

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard.

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Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan

16 Oct 2014

consumer behavior Consumer behaviour Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.14 for each of its one billion users per year, since the launch of Content ID in 2007.

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Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

11 Dec 2014

consumer behavior Consumer behaviour Music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagin...

Unlocking YouTube - How YouTube Will Change Music Subscriptions

Mark Mulligan

29 Oct 2014

Music Online video Uncategorised

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.

MIDiA Research Is Looking For Research Sales Support

Mark Mulligan

30 Sep 2014

midia midia research jobs Mobile content

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record labels, music services, telcos and technology companies.

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The Superstar Artist Economy
Artist Income and the Top 1%

Mark Mulligan

12 Jul 2014

Music revenue live music live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist...

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

4 Jul 2014

Consumer behaviour Streaming Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrant...

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Global Digital Music Services Benchmark
The Digital Music Marketplace

Mark Mulligan

5 Sep 2014

Subscriptions Streaming Music Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing business models. To better understand this marketplace, MIDiA Research conducted a Global Music Services Tracker.

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