gaming

How Freemium Games Antagonise The Mainstream

Karol Severin

14 May 2015

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount of large spenders.

Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

bittorrent free music Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available immediately to MIDiA Research clients by clicking here.

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

10 Mar 2015

YouTube Taylor Swift traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.

The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

12 May 2015

Netflix Pay-TV traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it removed the barrier between the TV and the internet.

Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

Tim Mulligan

21 Sep 2015

Netflix tv networks cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

5 Mar 2015

YouTube traditional media content producers YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as their preferred video content destination, most often bypassing traditional TV brands.

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Streaming Music Discovery
When The Journey Becomes The Destination

Mark Mulligan

31 Jul 2015

Streaming free Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

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Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Mark Mulligan

19 Jun 2015

music publishers Subscriptions Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have a far less digital centric worldview than record labels.

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

17 Apr 2015

Streaming free free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services.

YouTube Goes Into The Movie Business

Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th anniversary, the Google owned platform is keen to prove that it still creates rather than reacts ...

Three Takeaways from Apps World Berlin 2015

Karol Severin

6 May 2015

Media and Marketing

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany. Indeed, it is the only major market outside APAC experiencing this.

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Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Karol Severin

12 Jun 2015

ARPU average revenue per user mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between regions, as well as between platforms. Furthermore, the revenue mix will become more even between spend segments, as whales approach their ful...

Vessel Opens Its Door To Closed Windows

Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted traditional businesses, established new content paradigms and is laying the foundations for a new v...

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

8 Apr 2015

Netflix smart tvs connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010.

Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Karol Severin

10 Apr 2015

consumer data analysis consumer data analytics consumer insight

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next big leap forward in terms of mobile consumer insight will come from reintroducing the human factor...

Why App Deletion Is The Next Big App Economy Challenge

Karol Severin

17 Apr 2015

Media and Marketing

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the lifecycle of an app.

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

12 Aug 2014

Subscriptions Apple Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...

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The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Leo Morel

8 May 2015

consumer behavior Consumer behaviour Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music streaming service Spotify only began its Brazilian activities in 2014.

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Mark Mulligan

4 Aug 2014

Mobile content Music Online video

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The US is the leading market with 13% penetration.

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin

7 Apr 2015

Apple Discovery Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it als...