gaming
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Billie Eilish delivered a superfan masterclass
What gamers really think about gen AI in games Apathy, not outrage
The state of the video creator economy Creativity in a streamlined world
Music merchandise demand Who, what, and where
Mining fandom: Music’s Drive to Survive moment
Social platform user behaviour Q3 2024
The music industry wants solutions. But do listeners see problems?
Breaking saturation Music streaming pricing strategy
From casual listeners to podcast purists Mapping podcast platform preferences
Creators and the creator economy Defining the undefinable
PlayStation shifts lanes, letting its family-friendly ambitions known
State of the music creator economy AI’s growing reach
Is this the post-social era? The state of the social platform user in 2024
Games industry returns to growth, but inflationary pressures will make it worse off still
Can Gamescom retain its appeal going forward?
Social 2025 Navigating platforms for fan power
Fallout is another transmedia hit, but the strategy needs to evolve
Beyond the song: Why artists need transmedia storytelling
