games
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The end of the Console Wars? What Xbox’s shift means for the future of gaming
Social through 2033 Growth catalysts and inhibitors
Scenes are the new markets Why and how entertainment should go niche
Germany media consumption Q4 2024 Growth potential on all fronts
The single-player opportunity Course correcting from a red to blue ocean
For years, we said to take games efforts of these companies seriously – now they are serious players
Leveraging anime A nuanced scene not a genre
Games industry returns to growth, but inflationary pressures will make it worse off still
More games will need to grow time spent in 2024 – what type of research can help do it?
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
MIDiA Research 2023-2030 global games industry forecasts Life post-peak
The $100m+ in-game opportunity behind music producers
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Beyond the screen How and why gaming merch and collectibles fuel fandom
Squid Game: The Challenge - successfully spinning new content from existing IP
There will be 3.8 billion gamers in the world by 2030
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
