games
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Games companies turn to defence as recession looms
Markiplier’s podcast breakthrough sets a new precedent for games creators
Games subscriber profiles Q3 2022
PlayStation shifts lanes, letting its family-friendly ambitions known
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
The new Hollywood Tactics for YouTube’s TV takeover
Fortnite A cross-entertainment oasis?
Social versus sponsorship: brand building in 2026
Building fandom is about the journey, not the destination
Can the smart TV become a canvas for content creation?
What do young people do without the doomscroll? Why social media bans present an opportunity
Digital advertising reception of gamers, Q4 2022
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
Steam is the unlikely winner of the modern console wars – for now
Fallout is another transmedia hit, but the strategy needs to evolve
