games forecast
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
Game budgets have gone out of control – let's shrink the scope
Profiling gamers by platform
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
AI is booming for social platforms – but so is regulation
Are the ongoing layoffs in games indicative of a wider issue in the games industry?
The future of streaming TV proves history always repeats itself
The fandom eclipse How fan content is competing with IP
Cultural movements A new take on mainstream for the fragmentation era
Social versus sponsorship: brand building in 2026
Scenes are the new markets Why and how entertainment should go niche
The end of the Console Wars? What Xbox’s shift means for the future of gaming
Germany media consumption Q4 2024 Growth potential on all fronts
The future of creator hardware AI’s new creative lane
For years, we said to take games efforts of these companies seriously – now they are serious players
