games forecast
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
For years, we said to take games efforts of these companies seriously – now they are serious players
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
Streaming strongholds High-potential markets for global music players
The $100m+ in-game opportunity behind music producers
More games will need to grow time spent in 2024 – what type of research can help do it?
The future of creator hardware AI’s new creative lane
Tipping point The coming consolidation of live service games
Games publishers are gradually losing their mojo
Amazon winding down New World may signal the end of Western-developed MMORPGs
The single-player opportunity Course correcting from a red to blue ocean
The fandom eclipse How fan content is competing with IP
Cultural movements A new take on mainstream for the fragmentation era
Squid Game: The Challenge - successfully spinning new content from existing IP
Scenes are the new markets Why and how entertainment should go niche
