games forecast
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Rebooting video fandom Games as a video streaming genre
What happens to entertainment in a gamified US economy?
Creator wellbeing Optimising time and battling burnout
Profiling Steam users A valuable gamer niche
Social as the home of online scenes Going beyond viral moments
Socioeconomics of podcast listening Engaging a higher value audience
State of the music creator economy AI’s growing reach
Analogue revival A cultural pendulum swing
Marketers, don't miss out on GTA 6
How gamers are levelling up the podcast market
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Amazon bringing physical product shopping into games is a prime example of monetising fandom
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Playable Post Malone in WWE is a cross-entertainment bullseye
Global South rising Streaming audiences in China, Turkey, and South Africa
The 2026 Grammys and Bad Bunny’s cementation of the local language era
From casual listeners to podcast purists Mapping podcast platform preferences
