game

The state of music AI
The consumer opportunity lies in modification, not generation

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.

Entertainment spending by game genre fans Q2 2022

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans Role playing game (RPG) fans Sports games fans Strategy games fans Simulator games fans Puzzle games fans Sandbox games fans Platformer games fan...

Cultural movements
A new take on mainstream for the fragmentation era

Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a new, fragmentation-era successor to mainstream. Building upon MIDiA’s work on scenes, in this report we make the case for cultural movements, the ...

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