game

Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment

Brandon Sutton

16 Oct 2025

Video Entertainment Gaming

Saudi Arabia’s Public Investment Fund (PIF) will purchase Electronic Arts (EA), alongside private equity firms Silver Lake and Affinity Partners – a move which sent shockwaves through both the gaming and investment worlds (via Electronic Arts ).

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Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

Amazon in-game monetisation e-commerce

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside the game.

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The end of the Console Wars? What Xbox’s shift means for the future of gaming

Brandon Sutton

30 Oct 2025

Business Strategy Gaming Games

With the remake of Halo: Combat Evolved , once the definitive Xbox exclusive, coming to PlayStation 5 in 2026, many are proclaiming that the ‘console wars’ may finally be over. For decades, these ‘console wars’ – a colloquialism for competition among major gaming platforms – were defined...

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TikTok Music could change the game

Mark Mulligan

14 Oct 2022

TikTok Resso Music

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently with trademark registrations, new Twitter accounts, and reports that ‘more than a dozen’...

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Games strategy bundle
Available for a limited time

Karol Severin and Samuel Griffin

28 Nov 2022

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Games’ cultural role in the 2020s Over time, games have carved out their role from the cultural fringes, through tobec...

Games marketing bundle
Available for a limited time

Karol Severin and Samuel Griffin

28 Nov 2022

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Profiling single-player versus multiplayer gamers: A generational changing of the guard Though single player remains th...

The Last of Us – when games meet video

Samuel Griffin

26 Jan 2023

Video streaming HBO Max The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity...

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MIDiA’s 2025 predictions
It’s social’s stage now

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones

5 Dec 2024

Apple Spotify YouTube

The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects begin to play out, set against the backdrop of attentionsaturation, content commodification, and increased focus on profit.

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Defining entertainment superfans
Characteristics, categories, and commercial impact

Olivia Jones and Laura Fisher

15 Sep 2025

France Australia Spotify

Superfans represent a highly valuable yet consistently underleveraged audience segment for the entertainment industry. What drives this disconnect is the fact that – despite frequent anecdotal use of the term – a standardised, empirical definition remains absent, preventing companies from systematically identifying, nurturing, and monetising th...

Activision pushed Xbox to growth in an otherwise flat Q3

Rhys Elliott

1 Nov 2024

Xbox Games Product Strategy

Microsoft’s Q3 2024 results (fiscal Q1 2025) continue to reflect Xbox’s shifting strategy: Xbox’s gaming revenue grew 43% year-on-year , but essentially all of this growth came from the Activision Blizzard acquisition (43 points of net impact) Xbox content and service revenue grew 61% , with 5...

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A message to the entertainment industry: nurture fandom or risk losing control of your IP

Ben Woods

29 Nov 2024

Creator economy Games Video

What makes a fan in 2024? Is it how much they spend? How often they watch, listen or play? Is it how much they broadcast their fandom across social apps? Of course, the answer is all the above – and more.

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The new gaming economy: Why gamers are buying less but playing more

Brandon Sutton

23 Oct 2025

Audience Insight Consumer behaviour Gaming

A new reality is emerging in the gaming economy that is being obscured by projections of growth, and its long-term effects are only beginning to be felt. Despite more money being spent on games than ever before, most consumers are spending less on a smaller number of games.

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Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam

Rhys Elliott

6 Feb 2025

Business Strategy Games super mario

Nintendo released its nine-month earnings ending December 31, 2024. Its revenues were $6.1 billion, dropping 31.4% year on year, with: Nintendo’s dedicated platforms (hardware, software, subscriptions, and accessories) accounting for 94.

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Games companies turn to defence as recession looms

Karol Severin

12 Jan 2023

recession Games industry business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly cancelled five video games projects.

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Nintendo’s music app underlines its cross-entertainment future

Rhys Elliott

8 Nov 2024

Games Music Business Strategy

Nintendo is at the forefront of the cross-entertainment trend. Alongside console games and hardware, Nintendo’s strategy spans theme parks, Hollywood (including the billion-dollar-grossing Super Mario movie), mobile, toys, merch, and even alarm clocks.

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Games subscriber profiles Q3 2022

Karol Severin

4 Jan 2023

games subscriptions Audience Insight esports audiences

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple Arcade EA Play / EA Play Pro Nintendo Switch Online PlayStation Now PlayStation Plus Stadia Ubisoft+ Xbox Live Xbox Game Pass The data in this repor...

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Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming Music creators Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing — and so are their very definitions of success.

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Four themes that affect you, no matter what kind of games company you are

Karol Severin

23 Mar 2023

distribution Gamers cost-of-living

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has never been easy.

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