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The single-player opportunity Course correcting from a red to blue ocean
The context behind Disney’s investment into Epic Games
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
Squid Game: The Challenge - successfully spinning new content from existing IP
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
The Gen Zalpha reset Rewiring entertainment for the next generation
Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
The fandom eclipse How fan content is competing with IP
Amazon winding down New World may signal the end of Western-developed MMORPGs
Germany media consumption Q4 2024 Growth potential on all fronts
Are the ongoing layoffs in games indicative of a wider issue in the games industry?
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
AI is booming for social platforms – but so is regulation
Misaligned incentives make the music business a zero-sum game
Leveraging anime A nuanced scene not a genre
BlackPink, superfans and the video game threat to social video and streaming TV
For years, we said to take games efforts of these companies seriously – now they are serious players