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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What gamers really think about gen AI in games Apathy, not outrage
Independent label survey Playing the volume game
Gamers aren’t finishing games, and that’s a problem
A fifth of gamers love couch co-op, so where are all the games?
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
Game budgets have gone out of control – let's shrink the scope
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
Quick take: The games industry health check
Games subscription user deep dive More is more
Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences
The $100m+ in-game opportunity behind music producers
Why Disney’s Epic Games investment challenges YouTube
The context behind Disney’s investment into Epic Games
The single-player opportunity Course correcting from a red to blue ocean
Squid Game: The Challenge - successfully spinning new content from existing IP
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
