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From niche to mainstream: How video games adaptations are taking over movies and television
The case for in-game video platforms Closing the direct-to-consumer gap
In-game cosmetics remain a huge opportunity for brands
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
MIDiA’s five games trends to watch in 2025
From games to social media: What the Switch 2 Direct says about Nintendo
Most gamers prefer single-player games
MIDiA Research global games forecasts 2025–2031 The market is mature, so double-digit growth is a fantasy
Gamers spend more time on social video than games
Game Pass’ updates mark a new era for Xbox
Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre
New research: What do gamers really think about generative AI in games?
Microsoft ticks all the boxes for an in-game video platform
The ‘why’ and ‘what’ behind in-game spending
Social came for music streaming’s lunch – now is the time for streaming to bite back