game

Cover image for State of the music creator economy

State of the music creator economy
AI’s growing reach

Mark Mulligan and Tatiana Cirisano

21 Jan 2025

Innovation Creators revenue

Still recovering from post-pandemic aftershocks, the music creator economy now faces unprecedented disruption from generative AI. More people are creating than ever before (both as creators and consumers) and sounds, services, and software revenue is growing well (the latter boosted by generative AI).

Cover image for AI chatbots

AI chatbots
The new conductors of entertainment

Ben Woods

26 Mar 2025

Creators Digital Entertainment

AI chatbots are intersecting our entertainment lives as the tech majors transform consumer devices into digital companions. Such moves are building upon the foundations laid by smart speakers and OpenAI’s ChatGPT to elevate chatbot engagement towards the mainstream.

There will be 3.8 billion gamers in the world by 2030

Tsion Tadesse

1 Nov 2023

Games

MIDiA Research's latest global games forecast illuminates the distinctive challenges and opportunities to come [London] The global games industry, celebrated for its astounding growth over the last decade, stands at a pivotal crossroads.

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Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads

Tatiana Cirisano

11 Jun 2025

Business Strategy Music Record labels

Recall the opening scene of Mad Max: Fury Road: a brutal desert, where survival hinges on speed, strategy, and access to precious resources. Water and gasoline are everything in this dystopia, and there is never enough to go around.

Cover image for Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads

Cover image for Audio’s entertainment value

Audio’s entertainment value
Examining audio listeners’ cross-entertainment lives

Rutger Rosenborg

13 Feb 2025

music industry Music streaming Content

Typically, the marketing team for a games company or TV show would not be thinking of audiobooks and podcast listeners as a key consumer segment to address. Yet, podcast and audiobook listeners are digitally sophisticated and spend more time and money than the consumer average on most forms of entertainment – including games, music, and video.

How PlayStation broke its hardware and active user records in Q4

Rhys Elliott

13 Feb 2025

Business Strategy Netflix TikTok

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of...

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GTA 6 will solidify gaming's role at the heart of entertainment

Rhys Elliott

24 May 2024

take two interactive Grand Theft Auto VI grand theft auto

Move aside, Barbenheimer and Taylor Swift. The decade’s defining moment in entertainment is coming. Grand Theft Auto ( GTA) VI is due to launch in autumn 2025, and it's set to be entertainment’s biggest release ever.

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Cover image for Streaming TV’s fight on social’s stage

Streaming TV’s fight on social’s stage
Tactics for a short-form video future

Ben Woods

28 Feb 2025

Streaming live YouTube

Streaming TV and social platforms have long competed for audience attention but from separate lanes. Now, these roads are merging in the social platforms’ favour as the likes of YouTube and TikTok evolve into kaleidoscopes of entertainment content, from vlogs and music videos to live sport and TV series.

Cover image for Games genre fan overlaps across entertainment

Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

31 Aug 2022

Games niche audiences gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games genre. It includes the following games genre fan segments: Action games fans First person shooter (FPS) fans Role playing game (RPG) fans Sports g...

More than hype: Why gamers cannot wait for GTA VI

Brandon Sutton

30 Jul 2025

Fandom Entertainment Gaming

Critically acclaimed, financially dominant, and still hyper-relevant more than a decade after its last release, the Grand Theft Auto (GTA) series sits at the summit of the video game industry. Given this sustained success, it is no surprise that anticipation is high for the next instalment in the se...

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Cover image for Music merchandise demand

Music merchandise demand
Who, what, and where

Tatiana Cirisano

24 Oct 2024

Consumer behaviour cds Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

PlayStation shifts lanes, letting its family-friendly ambitions known

Rhys Elliott

6 Jun 2024

Playstation VR playstation 5 Sony

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward to in 2024 and 2025.

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Cover image for Bigger is not always better

Bigger is not always better
Premium gaming’s AA opportunity

Rhys Elliott

9 Jul 2024

Business Strategy

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length with budgets often exceeding hundreds of millions of dollars, while growth and profitability are increasingly challenging to achieve.

Cover image for The New York Times leverages gaming to level up and stay current

The New York Times leverages gaming to level up and stay current

Rhys Elliott

28 May 2024

Audience Insight

The New York Times ( NYT ) has a history of engaging its audience beyond its core news content as far back as the 1940s, when it first launched its now-iconic crosswords. Since 2014, the news organisation has been doubling down on games as a way to keep its audience (including many older consumers) engaged.

Cover image for How the Bloodborne community filled the void with fan-made content

How the Bloodborne community filled the void with fan-made content

Ben Woods and Tatiana Cirisano

25 Jun 2025

Content Business Strategy Community

Bloodborne has built a deep and committed fanbase since it was released exclusively on PlayStation 4 in 2015. Despite a decade passing since, the action role playing game has remained the subject of intense speculation of what its next iteration will be.

Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

remaster rerelease remake

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III and Grand Theft Auto V, remastered collections like Halo MCC and Mass Effect, and ground-up remake...

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Cover image for Games consumption Q1 2022

Games consumption Q1 2022
Time spent takes centre stage

Karol Severin

30 Jun 2022

games consumption Attention economy time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms of partnerships, or individual games assessing which distributor or console ecosystem to strike an exclusive deal with, right through to planning eff...

Steam is the unlikely winner of the modern console wars – for now

Rhys Elliott

4 Apr 2024

Xbox playstation 5 Sony

Thanks to console manufacturers and third-party publishers moving content to Steam, Valve now boasts one of the most diverse AAA offerings on the market, benefitting from new strategies adopted by Xbox and PlayStation.

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Live services: Is the success of the few clouding the strategic judgement of the many?

Perry Gresham

19 May 2023

live services EA microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning that 74% came from live services and other revenue sources.

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Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

Netflix mobile gaming Games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio into its arsenal.

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