game
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Is the quality of games going down?
Valve announces new Steam Hardware: What the launch means for gaming
Are streaming TV services poised to become pay TV channels in all but name?
Amazon bringing physical product shopping into games is a prime example of monetising fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
MIDiA’s 2025 predictions It’s social’s stage now
The new gaming economy: Why gamers are buying less but playing more
Activision pushed Xbox to growth in an otherwise flat Q3
TikTok Music could change the game
A message to the entertainment industry: nurture fandom or risk losing control of your IP
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
The Last of Us – when games meet video
Nintendo’s music app underlines its cross-entertainment future
Games strategy bundle Available for a limited time
Games marketing bundle Available for a limited time
Pixels to playlists Music preferences and behaviours of gamers
Beyond the screen How and why gaming merch and collectibles fuel fandom