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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The games market will grow by 4.6% in 2025 – in line with the global inflation rate
Gamers aren’t finishing games, and that’s a problem
What gamers really think about gen AI in games Apathy, not outrage
A fifth of gamers love couch co-op, so where are all the games?
Game budgets have gone out of control – let's shrink the scope
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
Quick take: The games industry health check
Games subscription user deep dive More is more
The $100m+ in-game opportunity behind music producers
Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences
Why Disney’s Epic Games investment challenges YouTube
The context behind Disney’s investment into Epic Games
The single-player opportunity Course correcting from a red to blue ocean
Squid Game: The Challenge - successfully spinning new content from existing IP
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
