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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What gamers really think about gen AI in games Apathy, not outrage
The $100m+ in-game opportunity behind music producers
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
Quick take: The games industry health check
Why Disney’s Epic Games investment challenges YouTube
Games subscription user deep dive More is more
Squid Game: The Challenge - successfully spinning new content from existing IP
The context behind Disney’s investment into Epic Games
Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences
Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
The single-player opportunity Course correcting from a red to blue ocean
Are the ongoing layoffs in games indicative of a wider issue in the games industry?
Misaligned incentives make the music business a zero-sum game
Why the ‘Game Pass cannibalising games sales’ story does not change anything
Tipping point How in-game spending will eat the games world
