game
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Did Charli XCX go mainstream, or did the mainstream just go niche?
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
Rebuilding TV in the creator era UK video consumption and creation
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?
Unintended consequences – the year ahead for streaming
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
International success for local language artists A strategic playbook
NetEase’s expansion to the West is in full swing
The countdown begins for audiobooks on Spotify
What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s
Audience agency and the value of social media: the rise of the “digitine”
Why acquiring Paramount would transform Sony’s cross-entertainment future
How the DNA of a hit changed in the last five years
Overanalysing our 2025 Spotify Wrapped: what MIDiA’s stats say about the industry
Games consumption Q1 2022 Time spent takes centre stage
Creators versus creation Tackling headwinds and bifurcation
