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AI cannot replace creators… and the proof, surprisingly, is books
Mainstream is the new niche
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
Why the music industry needs to learn to live with AI
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Paramount+ Q4 2023 consumer deep dive
Ofcom, Elon Musk, and the future of the social platform marketplace
The Boiler Room reckoning: Why scapegoating won’t fix live music’s funding problem
Apple is not the only one crushing the old music-making paradigm
The three challenges YouTube must overcome to become TV
The audio creator opportunity Audio creator behaviours and monetisation potential
Two years into the AI craze, where does it go next?
Are creators wise to sell their offcuts to AI companies?
Games genre fan overlaps across entertainment
The Sidemen formula: Why TV formats belong on creator channels
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
Are the short-term benefits of rereleases luring big games companies into a long-term trap?
Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games