fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI cannot replace creators… and the proof, surprisingly, is books
Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom
The cultural pendulum swing is coming back around
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
Audio is incidental: Why Spotify wants to become a creator ecosystem
Steamboat Willie Mickey Mouse and the blending of fan and franchise
The crumbling of music media is a disaster for the music industry
Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines
Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom
The state of the attention economy: why don’t fan-first platforms work?
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
Format versus context: Can a YouTuber make it on TV?
State of the music video economy Balancing act
The Morbius fandom misread
Superfans may not be super enough
Streaming is missing cultural moments, and superstars know it
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
TikTok’s PineDrama points to social media’s anti-social trajectory
