fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Helldivers 2's woes show publishers should nudge, not push, gamers
Jersey club in Berlin | Behind the scenes and sounds of 2025
The state of music AI The consumer opportunity lies in modification, not generation
IMS Business Report 2025
Music isn’t getting worse, genre is
Taylor Swift, The Black Dog, and the fan frenzy flywheel
How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030
AI, dead internet theory, and why analogue is a future-proof business strategy
How DAZN is set to reboot global sports fandom
What Drake got wrong — and right — with 100 Gigs
Mainstream is the new niche
Forget TikTok trends; the scene is TikTok itself
AI futures Culture wars
Fan economy: expanded rights are worth $3.5 billion, now what?
Did Charli XCX go mainstream, or did the mainstream just go niche?
Social is the new entertainment; enter MIDiA’s new social vertical
TikTok A fandom community powerhouse
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
