fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Premium podcasting Diversifying success in the audio economy
What is the value of a stream in 2025?
The winning formula for Grand Theft Auto VI Games pricing strategy
How to build a strong fanbase using identity resonance
AI music creators: music’s superfans
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Flipping the script Game IP transmedia needs to evolve
Welcome to the brand new MIDiA
Two future paths for the vinyl revival
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
Why AI music may make fandom even more important
Pophouse Redefining catalogue investment for the fan economy
Why HYBE expanding into China is a bigger deal than you think
The audio listener is too valuable for the music industry to ignore
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
The Witcher Netflix’s appeal to gamer fandom
New research: What do gamers really think about generative AI in games?
