fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music merchandise and ticket buyer survey Raising the bar
Defining entertainment superfans Characteristics, categories, and commercial impact
Podcasting’s next growth frontier: tackling the unconverted
Podcasting success: Inside Goalhanger’s The Rest is Fest
From reach to resonance Radio’s new role in music discovery
Why podcasts triumph in real-life settings: a lesson in scene alignment
Peter Doig’s ‘House of Music’ and the importance of audio as a shared experience
How social’s reach is undermining its culture
What do young people do without the doomscroll? Why social media bans present an opportunity
Beyond the anecdote: The need for a data-driven superfan definition
Features versus fandom: Why TikTok is trying to become more like YouTube
Seoul traders: How Korean labels are building beyond the song
K-pop fans are not “one size fits all”: Comparing fans in US and South Korea
Audiences are craving connection – could livestreaming be the answer?
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
Beyond the stream: Live’s innovation moment
MIDiA’s 2025 independent label survey
Breaking the language barrier: AI’s next disruption in music
