fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the song: Why artists need transmedia storytelling
Fandom and identity For fans, entertainment goes beyond enjoyment of content
Social as the home of online scenes Going beyond viral moments
Beyond the anecdote: The need for a data-driven superfan definition
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
How social’s reach is undermining its culture
What happens to music when fan-made content eclipses the original IP?
Peter Doig’s ‘House of Music’ and the importance of audio as a shared experience
BeReal: The app’s missed entertainment-fandom opportunity
MIDiA’s 2025 independent label survey
The state and future of music fandom Unleashing fan creativity
Podcasting’s next growth frontier: tackling the unconverted
What HYBE and UMG’s Q3 earnings tell us about superfans
From fans to superfans What’s missing from the games industry
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
What the Charlotte Hornets sale says about sports fandom in 2023
The future of music streaming: Change or be changed
More than hype: Why gamers cannot wait for GTA VI
