fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
Why fandom’s ‘more is more’ era could backfire
What traditional media can learn from sports fandom’s bifurcation moment
A message to the entertainment industry: nurture fandom or risk losing control of your IP
How Crunchyroll became a driver of anime’s fandom and scenes
Electronic music, fandom, and the rise of the Global South
Splice x MIDiA Sounds of 2026 House on the rise
Immersive video fandom The rise of the centralised interactive fan world
New MIDiA Research Study Unveils Strategies for Maximising Video IP Fandom
Music fandom’s future (and its existential crisis)
Features versus fandom: Why TikTok is trying to become more like YouTube
Defining entertainment superfans Characteristics, categories, and commercial impact
The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Music merchandise and ticket buyer survey Raising the bar
