fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Clipping campaigns: marketing’s next move in a fragmented attention economy
Audience agency and the value of social media: the rise of the “digitine”
AI cannot replace creators… and the proof, surprisingly, is books
The Podcast Show 2026: The signals worth paying attention to
The cultural pendulum swing is coming back around
Could YouTube be the music-first social platform the industry needs?
Future of the music creator economy Tipping point
Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines
The state of the attention economy: why don’t fan-first platforms work?
The crumbling of music media is a disaster for the music industry
Steamboat Willie Mickey Mouse and the blending of fan and franchise
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
How DAZN is set to reboot global sports fandom
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
Meta launches paid subscriptions: is the era of free social media at an end?
Format versus context: Can a YouTuber make it on TV?
State of the music video economy Balancing act
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads
