fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Peacock goes for gold
Peak Attention Competing in a Saturated Attention Economy
Why Apple wants the father of dragons on board
Why the music industry needs ByteDance to disrupt it
WMG to IPO: Here’s what you need to know
Managing Fandom Competing For Audience Attention Across Content Formats
US Gamers Targeting Games Franchises to Compete in the Attention Economy
The era of peak attention? Try peak distraction – Event rundown
The artist marketing playbook needs rewriting
Why BritBox is the Switzerland of the D2C era
Niche is the new mainstream
TV Fandom Q2 2018 SVOD Audiences Become Mainstream
Three supply-side indicators that signal the new music industry has arrived
Music Marketing Niche is the New Mainstream
Take Five (the big five stories and data you need to know) September 27th 2019
The global rise of brand-agnosticism
Direct to Consumer Video’s Big Bang Moment
CBS, Viacom, and media mergers: Is it different this time?
