fandom
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So, how can artists and songwriters can get paid?
UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion
Artist Fandom The Artist Marketing Playbook Needs Rewriting
Spotify Q4 2020 earnings ARPU pays the price for growth
Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment
Streaming’s remuneration model cannot be ‘fixed’
Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?
European Professional Club Rugby goes OTT, pressing business over the needs of fans
Are rights holders missing the point with Twitch?
Live streaming and the role of music artist empowerment in the digital era
How YouTube can be a music industry growth driver
Songs are the golden eggs in music catalogues, but who is looking after the goose?
Free-to-Attend Event: Monetising Fandom
Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption
Consumer Engagement Building Sustainable Brands in 2020 and Beyond
Virtual Concerts A New Video Format
Spotify illustrates the difference between flat engagement and real sentiment
Music Marketing The Velocity Game
