discovery
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How music’s ‘Instagram moment’ led to its fast fashion era
Meta agrees to new user protections that will shape the course of the social marketplace
Vertical TV is more than streaming’s TikTok moment
Beyond the song: Why artists need transmedia storytelling
Escaping the algorithm Creators seek greater control
What will audiobook market growth look like?
Attention versus fandom Maximising the value of video engagement
What is the value of a stream in 2025?
Creator franchise profile From social channels to entertainment ecosystems
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Vertical TV The feed-driven future of streaming TV services
All eyes, no ears Why virality is not building fandom
Forget catalogue; creators are the new valuable IP
Social came for music streaming’s lunch – now is the time for streaming to bite back
The Podcast Show 2026: The signals worth paying attention to
What it takes to make a music streaming subscriber switch services
Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices
Social and AI Competing forces
