creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Welcome to the brand new MIDiA
Good Good Golf Leveraging the commercial power of the creator group
Embrace, enhance or hinder: What will AI do for you, the creator?
(di)Vine is back: Is there space for another short-form video app?
Gen AI music platforms are niche among consumers — is being *too* easy the problem?
How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market
New content is not the only answer for creators
What traditional media can learn from sports fandom’s bifurcation moment
A model for a new music streaming industry
AI will unlock creation rather than consumption
Shifting headwinds for AI Transitioning from disruptor to status quo
Podcasting has finally become profitable, but question marks remain
Splice x MIDiA Sounds of 2026 House on the rise
AI is the new digital ad industry… but the stakes are far greater
Instagram Edits: the CapCut clone targeting TikTok’s turmoil