creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
The problem with content
Here is how livestreaming can pay its way in 2024 – and creators will not like it
How the creator allegations against Kast Media expose an outdated podcast metric
What history really tells us about AI’s potential
Snap’s attempt to be the real creator-focused MVP
How AI can empower creators by cutting through content saturation
The music industry remains divided on generative AI. Where will that leave us?
UK media consumption Q4 2024 A mature market with niche growth prospects
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
Attention versus fandom Maximising the value of video engagement
YouTube, AI, and the social content balancing act
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
Karra, bifurcation, and YouTube’s gain
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
From answers to influence: How AI is reshaping social platforms’ role in search
Shifting headwinds for AI Transitioning from disruptor to status quo
(di)Vine is back: Is there space for another short-form video app?
