creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The problem with content
UK media consumption Q4 2024 A mature market with niche growth prospects
Songwriters, we want to hear from you – take our survey!
Can’t cross the moat? Walk around it
A message to the entertainment industry: nurture fandom or risk losing control of your IP
The music industry remains divided on generative AI. Where will that leave us?
YouTube, AI, and the social content balancing act
What happens to music when fan-made content eclipses the original IP?
How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube
Chasing the zeitgeist: why speed trumps creativity in social video marketing
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators
Karra, bifurcation, and YouTube’s gain
