creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The fandom eclipse How fan content is competing with IP
AI chatbots The new conductors of entertainment
State of the music creator economy The consumer era
‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
Cultural movements A new take on mainstream for the fragmentation era
How the creator allegations against Kast Media expose an outdated podcast metric
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Here is how livestreaming can pay its way in 2024 – and creators will not like it
Snap’s attempt to be the real creator-focused MVP
Social as the home of online scenes Going beyond viral moments
Visionary audio Unlocking the power of video in podcasting
Why social is a double-edged sword for streaming TV
How AI can empower creators by cutting through content saturation
The songwriter’s role is shifting: here’s what the data shows
Social audiences are fragmenting Social platform user profile
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
Live sport 2.0 Capturing younger audiences with the creator economy
