creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The state of AI and music How AI is reshaping creation, consumption, and value in the music industry
Unpacking AI’s threat to video creator hardware
Creators want to learn, and Adobe’s AI assistants want to listen
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Can AI creator tools live up to their hype in 2025?
AI narration: hope or hindrance to audio creation?
YouTubers want greater government support – and British broadcasters could help
Audio is incidental: Why Spotify wants to become a creator ecosystem
Video creator tools Hardware user profile
Calling all audio creators: Shape the future of the industry and get a chance to win $100!
Music creator survey Recalibration
The creator economy is booming, so why are we spending less time creating?
Ban or no ban, what comes next for TikTok creators?
Are creators wise to sell their offcuts to AI companies?
AI is reshaping the music creator economy, and that change will reshape the music business
How creator hardware companies can adapt to AI’s new creative lane
Why social media regulation could be a boost for the creator economy
Video creator tools Software user profile
