creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why digital natives and data science are key to embracing the creator economy
From feeds to events: How content creators are reshaping TV strategy
The video creator economy’s challenge: not all creators want to pay for editing tools
Beyond the hype AI music creation in 2025
The future of creator apps Fuelling engagement with fandom
Mainstream meets Fandom: How entertainment and creators can thrive together
Music creator economy: recalibration
Where do you stand on AI’s transformation of the video creator economy?
Why legacy media should use creators as curators and content providers
Calling all audio creators: Take our survey and help shape the future of spoken-word audio
AI and consumer creation The superfan factor
The age of the premium content creator is here – but will audiences buy into it?
Will audio have a seat at the creator economy table?
Unpacking AI’s threat to video creator hardware
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
The attention trap: Why social engagement does not always create fandom
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creators want to learn, and Adobe’s AI assistants want to listen
