creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Clipping campaigns: marketing’s next move in a fragmented attention economy
Pixels to playlists Music preferences and behaviours of gamers
New content is not the only answer for creators
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
The problem with the “AI versus human” music narrative
AI is the new digital ad industry… but the stakes are far greater
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
AI will unlock creation rather than consumption
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
The unflattening of music
Global music industry enters new phase of recalibration, says MIDiA
Good Good Golf Leveraging the commercial power of the creator group
Bridging the creator gap Monetising social video’s micro-communities
Socioeconomics of podcast listening Engaging a higher value audience
Songwriter survey 2025 Reinvention
MIDiA’s analysts answer questions on their 2025 predictions
