creator
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Attention versus fandom Maximising the value of video engagement
‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
Here is how livestreaming can pay its way in 2024 – and creators will not like it
UK media consumption Q4 2024 A mature market with niche growth prospects
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
The music industry remains divided on generative AI. Where will that leave us?
How the creator allegations against Kast Media expose an outdated podcast metric
Social media first principles: What it takes to go beyond the algorithm
Splice x MIDiA Sounds of 2026 House on the rise
From answers to influence: How AI is reshaping social platforms’ role in search
Social and AI Competing forces
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Shifting headwinds for AI Transitioning from disruptor to status quo
YouTube, AI, and the social content balancing act
How AI can empower creators by cutting through content saturation
Snap’s attempt to be the real creator-focused MVP
Karra, bifurcation, and YouTube’s gain
