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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Live sport 2.0 Capturing younger audiences with the creator economy
Generative AI The double-edged sword for social video platforms and content creators
The problem with content
What history really tells us about AI’s potential
UK media consumption Q4 2024 A mature market with niche growth prospects
The music industry remains divided on generative AI. Where will that leave us?
A message to the entertainment industry: nurture fandom or risk losing control of your IP
Songwriters, we want to hear from you – take our survey!
YouTube, AI, and the social content balancing act
Can’t cross the moat? Walk around it
What happens to music when fan-made content eclipses the original IP?
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Karra, bifurcation, and YouTube’s gain
Chasing the zeitgeist: why speed trumps creativity in social video marketing
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem
How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube
With “short-form audiobooks”, Spotify has become an independent book publisher
