creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Cross-platform success Using social platforms to build audience and fandom
Music creators – take our survey!
The state of the video creator economy Creativity in a streamlined world
AI futures Culture wars
Answering questions from MIDiA’s "The State of AI and Music" webinar
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
AI cannot replace creators… and the proof, surprisingly, is books
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
Why social video platforms should worry about their creators in the squeezed middle
Why the ‘New Paramount’ is placing AI creation at is core
As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
