creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Rebuilding TV in the creator era UK video consumption and creation
From feeds to events: How content creators are reshaping TV strategy
The State of the Video Creator Economy The road to one billion creators
Forget catalogue; creators are the new valuable IP
Future of the music creator economy Tipping point
Why digital natives and data science are key to embracing the creator economy
Creators as IP A 'personal brand' is an investment opportunity
Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
Calling all audio creators: Take our survey and help shape the future of spoken-word audio
The audio creator opportunity Audio creator behaviours and monetisation potential
Mainstream meets Fandom: How entertainment and creators can thrive together
The future of creator apps Fuelling engagement with fandom
Where do you stand on AI’s transformation of the video creator economy?
The attention trap: Why social engagement does not always create fandom
Why legacy media should use creators as curators and content providers
AI and consumer creation The superfan factor
Beyond the hype AI music creation in 2025
