creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The Gen Zalpha reset Rewiring entertainment for the next generation
Vertical TV The feed-driven future of streaming TV services
The audio drama renaissance: The curious case of Sherlock & Co.
Pixels to playlists Music preferences and behaviours of gamers
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
The unflattening of music
How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube
Songwriter survey 2025 Reinvention
MIDiA’s analysts answer questions on their 2025 predictions
Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators
Are consumers ready for TikTok’s AI acceleration?
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
Socioeconomics of podcast listening Engaging a higher value audience
Craft versus character: the equation the music industry needs to fix
Roblox, social media, and the future of AI integration
What does it mean for OpenAI to go social?
