creator
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why podcasts triumph in real-life settings: a lesson in scene alignment
AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting
Music’s Instagram moment The social music creation revolution
Is embracing RSS a smart move for YouTube?
The creator economy’s post-lockdown growth
Defining entertainment superfans Characteristics, categories, and commercial impact
Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone
Patreon is making video a battleground for creator allegiance
What got you here won’t get you there: how Spotify built a new business
AI video generators have underestimated the appeal of being a suffering artist
IMS Business Report 2025
How KPop Demon Hunters cracked the fandom code
What music could gain from social platform subscriptions
What is at stake in the TikTok-UMG showdown
Label services vendor landscape Rise of the atomised label
Music discovery snapshot Q4 2024 Breaking through the noise
